The 5 most prominent food and ag-tech investors in Israel…

GreenSoil Investments

Founded in 2011 by Gideon Soesman and Allen Greenberg, GreenSoil Investments was developed in order to provide food and ag-tech startups who are ready for the global market the opportunity to scale up and expand. As Soesman explains, “We are witnessing a massive investment in early stage food and agriculture startups in Israel, therefore we established GreenSoil Investments to help those companies achieve global reach.” With the understanding that there are tremendous opportunities in this sector, Greensoil Investments is interested in investing in companies that seek to add value to the food and agricultural chain. GreenSoil Investments is specifically scouting companies that have a product that creates more efficiency and flow across the food chain. Being one of the largest investors in Israeli food and ag-tech innovation, to date GreenSoil has invested in six thriving startups, including Tipa,  producers of fully compostable food packaging and Rootitly, a breeding company that focuses on the plant-organ responsible for supplying nutrients to the plant. When filtering through food and ag-tech startups, GreenSoil Investments looks for companies that have a consistent story that encompasses a scalable, problem solving technology, that is already generating revenues.


Founded in 2013, by Jon Medved, founder of Israel Seed Partner and one of the most prolific entrepreneurs and investors in Israel, OurCrowd is a global equity crowdfunding platform, developed specifically for accredited investors. For their investment process, OurCrowd utilizes a team of seasoned investors to discover companies with market potential. Once they have narrowed potential companies, they invest their own capital and provide a platform for their community of over 20,000 investors to invest for equity. However, OurCrowd does not only raise funding, they provide post investment support and mentorship for each of their startups, and serve on the board of many of them. Although OurCrowd invests in a wide range of companies, in 2015 they launched a dedicated early-stage fund called OurCrowd First, that focuses primarily on seed-stage investments in technology companies. The fund invests in a range of technology sectors, but one of the fund’s investment focus is on food and agricultural startups that are ready to tackle the world’s enormous food waste and preservation quandary. Their current investments include Taranis, the first crop disease proliferation modeling technology for large-scale farmers, as well as FreshKeep, sensor driven consumer food containers aimed at reducing food waste in households. “When we look at potential companies to invest in, we are looking for companies that represent large opportunities in large markets; potential category leaders in their space powered by deep enabling technology.”