Bill Gates has claimed that the plant protein movement is the “future of food,” reports show that plant-based foods outpaced the growth of the whole food and beverage industry by 3.5%, and Mintel has found that the vegetarian market is a 2.8 billion/year industry. Love it or hate it, plant based foods are making their grand debut, and thanks to modern science, these highly functional proteins are replacing meat in a substantial way. Recently, Beyond Meat, a meat alternative, that tastes, feels and bleeds like meat, has come to the mass market across Safeway stores in California, Nevada and Hawaii.
Plant based proteins come in number varieties. In this article we take a deeper look at the meat alternative choices, how each is serving a need for protein replacements and what challenges need to be solved in order to bring them to the mass market.