How do millennials feed their growing interest in health and wellness? They search.
Written by Pedro Pina, originally published by Think With Google
Excerpt: In our new Food Trends Report we analyzed Google Search data to find five major trends. Here we share more insight on one, the rise of “functional foods,” and why there’s a big opportunity for brands.
At first glance, the maker of Cheerios and Cocoa Puffs might not fit the image of a cutting-edge venture capital investor
Originally published in The New York Times by Randall Smith
Excerpt: General Mills, based in Minneapolis, is part of an increasing number of old-economy companies, including the convenience chain 7-Eleven and the Campbell Soup Company, that have joined a crowd of technology companies to create venture capital funds. Through them, they scout for new products or services and promising potential business partners.
Test Marketing Set to Begin
By Elaine Watson, foodnavigator-us.com
Excerpt: Beyond Meat – the California-based maker of plant-based “meat” – is preparing to test market what it claims is “the first plant-based burger that will be placed in the meat counter,” according to executive chairman Seth Goldman.
By Hannah Furlong / sustainablebrands.com
Excerpt: The Campbell Soup Company has announced that it is launching a $125 million venture capital (VC) fund to invest in food startups. The fund, under the banner Acre Venture Partners L.P., will be managed by unidentified outsiders independent of Campbell, although the food giant is its sole limited partner.