“When my daughter (Daria 6 years old) asked me for a popsicle, but ‘not the one with all the food coloring’, I knew the recent shift towards healthier eating wasn’t just a fad.”

The young generation is growing up demanding that their food be not just ‘good’, but good for them. Gone are the days of food coloring and ingredients we cannot read. People simply care more about what they are putting in their bodies. And the food industry is listening. Companies over 100 years old are revising their marketing and revamping their recipes to cater to a newer healthier audience.

As they renovate, they seek new technologies and innovations to do so. World resources are shrinking as the human population explodes. For decades, the food industry worked to fill the booming demands using low-cost solutions and compromising on the quality of ingredients and resources.

The answer to all of these challenges is foodtech. Foodtech adds human innovation to the best of nature, improving it and bringing the results to the global market.

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